Recently, I was approached by Evelyn to be featured on GoSolo ‘s recurring entrepreneur series. GoSolo interviews entrepreneurs from all walks of life and in all industries to see how they started and grew their businesses.

A few months ago, I was asked by communications and PR expert Becca Grieb if I would be a guest on her brand new podcast, The Marketing Brief. I was very excited and honoured that she would ask me to be a guest, and we had a great time discussing how to build a great brand on Episode 3! We received lots of great feedback from listeners who said that they had learned a lot from our discussion.

Becca and I decided to team up once again, this time for Episode 24 where we discuss “5 Tips for Building Trust with your Audience“.

We all know that trust is an important factor in business. When you are selling a product or service, a potential customer has to trust you before they will buy from you. After all, if you don’t trust a business or business owner, why would you give them money?

Building trust is an often overlooked component to running a business

In this age of social media, the lines between business and personal are ALWAYS blurred. How do you decide what to share? Will over-sharing build or erode trust? Is there a time and place for vulnerability? Should you even add clients to your personal social media channels? What are the best tools to use for promoting your business in order to showcase what you do, and build trust with your audience? How do professional images tie in to building trust? Should you post selfies? How important are Google reviews and what’s the best way to use them?

5 Tips for Building Trust with your Audience

Tune in to Episode 24 where Becca and I delve into a variety of topics around building trust in business with 5 straightforward tips which we hope listeners will begin considering and implementing in order to see their businesses grow!

Check it out and let us know what you think!

Sara Fennell is a business and lifestyle coach who started as a fitness competitor and online coach, eventually pivoting into coaching trainers how to take their businesses online. I’ve photographed Sara for her business branding images so many times, including on our incredible trip to Nicaragua last year!

Claudia Baillargeon is an online coach who, much like Sara and I, single-handedly built her business from the ground up. A random Facebook message one year ago from Claudia has led to our incredible friendship. I am so honoured to call these two ladies two of my closest friends.

As entrepreneurs and business owners, Sara, Claudia, and I are what some may call over-achievers. GUILTY! We’ve worked hard to build our businesses and brands, and we love serving our clients. We laugh when we say we are “recovering people-pleasers”.

Being a people-pleaser, in essence, is not entirely a bad thing. I love and continually strive to exceed all of my clients’ expectations – this is why my business has grown, succeeded, and why I have so much referral business from existing clients. But as the saying goes, there can be too much of a good thing!

In this podcast episode, we about what it means to be a people-pleaser, why too much of this is a bad thing, and how we’ve learned to establish better boundaries and prioritize ourselves – all while continuing to serve our clients impeccably and grow our brands.

You can check out the episode on iTunes and Spotify! Enjoy!

I’m very excited to announce an appearance on The Marketing Brief podcast, hosted by communications and PR expert Becca Grieb!

My path first crossed with Becca over 12 years ago, when I was first starting out as a photographer. We collaborated on a photoshoot, and the rest is history! In the time since, both Becca and I have built our respective businesses, and have collaborated many times on countless photoshoots. If you follow her on Instagram, you will most definitely come across some of our work together!

I was honoured and excited to receive an invitation to her newly-launched podcast, where Becca discusses marketing and business, as well as branding, strategy, and of course – a bit of life in general!

You can check out my Episode 3, where I am featured, here!

So, it is NO secret that I built my business thanks to Facebook, Instagram, and the power of social media!  Firstly, I’d love to ask – what do you love…or hate…about social media and how you use it for your business or life in general?? Please comment on the video below!  In this week’s video, I share a few tips on how to leverage your photography on social media to get it seen and to reach more clients! And one thing that I did to help surpass last year’s income already!  But perhaps more importantly, I share absolutely ridiculous photos of myself that you won’t want to miss
??? And a ridiculous outro…(Let’s face it, why do it if you’re not going to have fun, right?).
Give it a watch and let me know what you think!!  And don’t forget to subscribe to my Youtube channel!

Have you started a business?  What are a few things you just WISH you’d known before you did?

When I first started my photography business, I didn’t know what to expect. In hindsight, there is SO much I wish I had known before starting this business.  If you are also an entrepreneur, I’m sure you have a list of things that – had you known prior to starting your business – would have accelerated your growth at a much faster pace!  At the end of the day, business is business (regardless of whether the front end of your business is photography or not), and as entrepreneurs we can all relate.

Here is a super quick video of the 5 Things I Wish I’d Known!  Check it out and let me know if you agree!

If you’re a photographer or a freelancer in any creative field and want to get MORE clients, you should check out my latest YouTube video where I discuss the importance of building your portfolio and some great strategies to do so!  I also talk a bit about my start as a photographer and what I did to cause my business to EXPLODE within a few short years.  Don’t forget to subscribe 🙂